by Eugene Beetge | Oct 11, 2020 | Business, Entrepreneurial Goodies
Middle-aged people are the economic engine of any economy and these people’s livelihoods and financial security have been ravaged by retrenchments due to the COVID pandemic leaving entrepreneurship as the only outcome for generating income and rebuilding their lives....
by Eugene Beetge | Jun 2, 2020 | Advice, Business, Entrepreneurial Goodies
Liken this situation with that of the Titanic, setting out on its maiden voyage. Captain Smith was given several warnings regarding the danger of icebergs which he chose to ignore. We can use this analogy today, where business leaders are in the same situation,...
by Eugene Beetge | Aug 13, 2019 | Business, Digital Marketing, Entrepreneurial Goodies
Most people train in the field of entrepreneurship out of necessity. Some get formal training and some learn by the seat of their pants. I am one of those that learnt as I went on, making mistakes and paying the price. I have always found it interesting that the...
by Eugene Beetge | Jun 26, 2019 | Business, Entrepreneurial Goodies, Sales
Have you ever heard of chaos theory? Maybe you’ve heard of the butterfly effect? You may have seen a movie reference to it, or perhaps a university professor? Chaos theory is not for academics. Chaos theory is not a way of thinking, a religious principal or a...
by Eugene Beetge | Oct 26, 2018 | Business, Entrepreneurial Goodies
Many businesses have the potential to grow rapidly. It is only when the demand for its products is limited that no growth is possible, but in many cases, even this assumption is not valid. A business that has the potential to grow rapidly could have an external or...
by Eugene Beetge | Dec 5, 2017 | Advice, Business, Entrepreneurial Goodies
Is marketing into new industries like fishing? Marketing into a new industry, product or venture is like fishing in the sea. For those who have seen these typical island reality survival shows, fishing only starts when the food has run out, and the hunger sets in....
