Why are middle-aged startup owners more successful?

Business, Entrepreneurial Goodies

Middle-aged people are the economic engine of any economy and these people’s livelihoods and financial security have been ravaged by retrenchments due to the COVID pandemic leaving entrepreneurship as the only outcome for generating income and rebuilding their lives....

5 Reasons Why A Business Mentor Is Your Key To Success

Entrepreneurial Goodies

Being an entrepreneur is an exciting adventure but it also comes with challenges. Not only is it an uphill battle to start up your business – finding capital, convincing investors, hiring the right people. It’s also a battle even after you’re up and running. You need...

The Dramatic Impact of the 4th Industrial Revolution on Business

Advice, Business, Entrepreneurial Goodies

Liken this situation with that of the Titanic, setting out on its maiden voyage.  Captain Smith was given several warnings regarding the danger of icebergs which he chose to ignore.  We can use this analogy today, where business leaders are in the same situation,...

How To Turn Around a Struggling Business ?

Advice, Entrepreneurial Goodies

Turning around a struggling business is far from easy. As a business owner, you also understand that business can go up and down. So, what can you do when the company is down, and you find yourself with little or no prospects in your pipeline? Recommended...

I Lost My Job, What Must I Do Now?

Entrepreneurial Goodies

From a career perspective, losing your Job is probably one of the worst things that can happen, especially when it’s not your fault and unexpected. Recommended Article to Read – Why your tertiary qualification is not enough Face Reality There is no point...

CRM Is About More Than Just Newsletters

Digital Marketing

The forgotten son of digital marketing The digital marketing landscape is evolving at a rapid pace, and businesses can be forgiven for investing a lot of time and energy into social media campaigns and other digital marketing efforts.  Be careful not to lose sight of...

Why Using a Tool to Help You With Your Marketing Strategy

Advice, Entrepreneurial Goodies

What tool can help us measure the discretionary effort of our workforce? Summing the metrics for activities ensures no lead is left behind and sales cycles are not unnecessarily longer than they need to be. Companies fail to create connections with their employees and...

On Which Side Of Disruption Are You?

Advice

Technology has slowly filtered into every level of business and changed everything.  This might sound like a dramatic statement, but think of one are of your business or institution that hasn’t in some way had to adapt with technology to stay ahead. Surprisingly,...

The biggest obstacles to digitising your business

CRM, Digital Marketing, Entrepreneurial Goodies

Let’s explore the concept of digitization.  When we refer to the digitization of a business, we are talking about more than having a website, a Facebook presence and an e-commerce site.  Digitization refers to taking every process within a business and redefining them...

The dark side of Entrepreneurship

Business, Digital Marketing, Entrepreneurial Goodies

Most people train in the field of entrepreneurship out of necessity. Some get formal training and some learn by the seat of their pants. I am one of those that learnt as I went on, making mistakes and paying the price. I have always found it interesting that the...